Howdy folks, let's avoid these food trailer mistakes (and food truck also)!

Today I have my good friend, Jason Brown, of Love Food Truck Company, to talk about some food truck & food trailer mistakes vendors often make, and how to avoid the crap outta them.

Trust me and Jason, these might not be killer mistakes, but “do as we say, not as we did…” Both of us made some of these mistakes back in the day, so you don’t have to!

In this video, you will find the following sage advice:

• Why some food trucks fail…
  • Pigeonholing: what that is, and how to avoid it.
  • What’s in a name? A lot, actually. Think about yours before you open!
  • Don’t be like me, “Hillbilly Hot Dogs”
• Your cart is a mini mobile KITCHEN, not just a hot dog cart…
• Be ready to ‘pivot’!
• The right name means you don’t have to change all your marketing. You could lose your Social media traction, or your Google-juice, that’s hillbilly for ‘SEO’, which is fancy, high techie for Search Engine Optimization, which means being easy to find on Google…
• (9:00)   Solutions to pigeonholing
  • DBAs (doing business as). You can set up your company under a generic name, like ‘Ben’s Foods, or just Ben’s Inc.,’ then create DBAs for each sub-business later on (Ben’s Dogs, Ben’s Lemonade, Ben’s KettleCorn, etc).
• (11:30) Why you should have ‘backups to your backups to your backups’, like Jason always says…
• (14:00) How to choose versatile menu items…
  • Example: pulled pork, used for five or six different menu items. (Think Bubba Gump Shrimp…)
• (15:40) Have some veggie/vegan options! Like jack-fruit and salads…
• (18:30) Jason’s gonna rattle off a butt-ton of menu ideas! Might wanna wear out the pause button for this section…
• (20:30) Ben’s gonna tell you how to start vending even if you’re FLAT BROKE!
• Have some money to invest? You can’t do better than to schedule a consult with Jason, the master of food vending.
• Or Join Vendor’s United, today!
  • It’s FREE for FIVE DAYS!
  • If you time it right, you can join us for a live Zoom meeting on Mondays and Thursday nights! You can ask the pros any question you have!
    • Then it’s only $27/month, which you can deduct from your taxes as a ‘continuing education’ expense!
• (28:45) Don’t buy too small a truck or trailer! Think ahead!
• (32:00) Need Employees?
  • Jason tells you where to find good ones, and why you should be “slow to hire, quick to fire…”
• (33:20) Sexy Pizza Horse Trailers!! Yep… It’s a thang!
• (36:30) Guerrilla Marketing 101: how to sell more food, and do it cheap!

Food Trailer Mistakes... Watch it n learn!

That’s a lot of stuff to digest in one video, but when Jason and I get goin’, there ain’t no stoppin’ us!

See y’all next time!