Why are so many food truckers afraid of doing breakfast when they are at an event? Why, if you have the opportunity serve a food truck breakfast prior to your event, wouldn’t you take advantage of it? Why would you not offer a breakfast catering menu? Breakfast is an easy money maker, and an easy […]
Food Truck
Food Truck Catering
You have a built-in start for your food truck catering expansion: everyone you serve at the window of the truck is a potential catering customer or catering referral! Start by offering a rack card at your order or pick-up windows (see below examples of some of my rack cards for Love Food Truck Co.). Food […]
How to Stand Out in a Crowd
How do you make your food truck stand out in a crowd? What if your menu is not enough to make you stand out? Have you thought about adding some new profit centers that will separate you from the rest of the pack? I will tell you a few of the things that I have […]
Food Truck Menu Pricing
I wanted to talk to you about food truck menu pricing, and my thoughts on why I’m priced higher than most. There are many things that go into your pricing equation. The cost of goods is the base for this equation, but there is more to it. You need to look at your market and […]
Stand King Food Truck Tour
Have you wondered what it looks like inside the Stand King? Here’s a quick peek inside our full food truck kitchen. Stand King Features: High ceiling with air handler (not air conditioner) Deep fryer Steam tables Sink with fresh and waste water tanks Eye-catching red exterior Pass-through service window Charming black and white checkerboard floor […]