Remember the new vendor who had a setback with broken hands? Well, he’s done his first event and is off to a great start! Vendor’s First Event is Successful! If you don’t know the beginning of the story, read it here: Two Broken Hands Didn’t Stop Him. Then, read his update: Hey Ben wanted to […]
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How Many Hot Dogs for 1000 People
When you prepare to sell food at an event, you need to know how many hot dogs to take. For example, a vendor just asked me how many hot dogs, buns, and drinks to bring to an event where there are 1000 people expected. How Many Hot Dogs? The short answer is, you should divide […]
Food Truck Catering
You have a built-in start for your food truck catering expansion: everyone you serve at the window of the truck is a potential catering customer or catering referral! Start by offering a rack card at your order or pick-up windows (see below examples of some of my rack cards for Love Food Truck Co.). Food […]
How to Stand Out in a Crowd
How do you make your food truck stand out in a crowd? What if your menu is not enough to make you stand out? Have you thought about adding some new profit centers that will separate you from the rest of the pack? I will tell you a few of the things that I have […]
Starting a Business: Dragon Wieners and Catering
Here’s an update from Dragon Wieners and Catering! Starting a business takes a lot of planning and due diligence, and she’s taking care of the health department, licensing, menu planning (top secret dirty water recipe!) and pricing, in preparation for opening day. Here’s the letter! Starting a Business: Dragon Wieners and Catering Ben, Just a […]